It has been a while since I posted something from Seth Godin (my favorite marketing author & blogger), but when I saw this post, I just had to pass it along... Sing it!
I spent some time a few days ago listening to a nascent band performing classic rock songs.
The first group sang a note-for-note rendition of a song by the Stones. The notes were right, but nothing else was. The singer didn’t know what the song meant. And the musicians, they just stood there. No energy, no smiles, no connection. It could have been a funeral with a great soundtrack.
A concert isn’t about the music, is it? And a restaurant isn’t about the food.
The funny thing is that learning to Sing It is a lot easier than learning how to play the guitar. For some reason, we work on the technique before we worry about adding the joy.
If you’re going to go to all the trouble of learning the song and performing it, then SING IT. Sing it loud and with feeling and like you mean it. Deliver it, don’t just make it. When you answer the phone or greet me at your office or come to a meeting or write something, don’t bother if all you’re going to do is do it. Sing it or stay home.
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