Wednesday, September 17, 2008

Sales Communication Skills ...for Toastmasters

In a previous post, the concept of a Sales Communication Skills (SCS) Workshop was presented.
(click here to read more about it).

Below is an overview / agenda of the SCS workshop.

Intro (2-3 min.)
- basic housekeeping
- agenda / goals
- introduce trainers

The importance of Sales (3-5 min., motivational)
- Role of Sales in business and other organizations
- Personal selling & persuasion
- Motivation (Why are you doing this?)

Product Knowledge (Why is it worth selling?) (8-10 min., Exercise / Presentations 30 min.)
- Features vs. Benefits
- Exercise... what are you selling about Toastmasters? Develop 1 min. Elevator Speech (in pairs)
- Present TM Elevator Speech

Lead Generation / Keeping the pipeline full (8-10 min., Exercise 30 min.)
- Advertising / Web marketing
- PR
- Networking
- Research
- Exercise... Research companies in D53 that are good candidates for TM.
- Review results of exercise

[ Break ] 10 min.

Questioning / Listening (8-10 min., Exercise 30 min.)
- Uncovering needs
- Exercise... (Role play sales calls to companies re: TM), handouts with predetermined "needs"
- Group feedback from exercise

Gaining Customer Commitment and Follow-Through
(Speaker 10-15 min., Exercise 40 min.)
- "Closing" questions (3 best)- Overcoming objections
- Persistent follow up
- Exercise... (Actual sales calls to companies re: TM)
- Group feedback & follow-up action steps

Wrap-up. Group Feedback on overall program. (15 min.)

Total Time: 2:34 - 2:48... realistically around 3 hours.
The larger the group, the longer it will take to get through all the exercises, participant presentations and feedback sessions. Current estimates based on a group of approximately 10-20 people.

Networking Opportunities:

Since the whole workshop is targeted to be done by lunchtime, it is theoretically possible (assuming the instructors are in a good mood) that they could take attendees out to lunch ! How about McDonald's if at least one demo meeting is scheduled ... or a nice sit-down restaurant if they schedule 4 or more demo meetings?

We are still trying to find a location where the workshop could be held. It would be ideal if we had computer / internet access. We assume we will have telephone access since most people have cell phones (if there is cell coverage). Since many of the exercises involve calling actual companies, the workshop would need to be on a weekday, probably 9-12.

We are also looking for experienced Sales people (or Sales trainers) that might want to 1) serve as "Sales Advisors" to the whole process of developing the workshop or 2) Present a segment as part of the workshop.

If you are interested in attending or presenting or just have suggestions, please contact District 53's Lt.Gov.-Marketing, Dave Wheeler at theshot92 [at]

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