The next time you are Grammarian...

Brian Clark over at Copyblogger.com has an excellent blog post titled, "The Inigo Montoya Guide to 27 Commonly Misused Words".

Here is a brief excerpt...

It may be inconceivable for you to misuse a word, but a quick look around the web reveals plenty of people doing it. And it’s all too easy when we hear or see others use words incorrectly and parrot them without knowing it’s wrong.

We know by now that great copy and content often purposefully breaks the rules of grammar. It’s only when you break the rules by mistake that you look dumb.

So let’s take a look at 27 commonly misused words. Some
are common mistakes that can cost you when trying to keep a reader’s attention. Others are more obscure and just interesting to know.

Adverse / Averse
Adverse means unfavorable. Averse means reluctant.

The next time you are the Grammarian at your club's meeting... think about whether or not speakers are using these commonly misused words correctly or incorrectly !

Psychological of Selling (when writing)

A great article from Copyblogger.com (click here to read the whole article) ...

People are highly complex and often mysterious, so we all struggle to understand our fellow humans. However, now that you’ve gotten over being afraid to sell, here are a few basic psychological tidbits that can help you write compelling
copy.

Key points from the article ...

• People make decisions emotionally.
• People justify decisions with facts.
• People are egocentric.
• People look for value.
• People think in terms of people.
• You can’t force people to do anything.
• People love to buy.
• People are naturally suspicious.
• People are always looking for something.
• People buy “direct” because of convenience and exclusivity.
• People like to see it, hear it, touch it, taste it, or smell it before they buy it.
• Most people follow the crowd.

If you are signed up for the Sales Communications Skills workshop on Nov.4th, the full article (which explains all the points above) is "required reading" !



If you would like to sign up for the workshop at Marist College, in the Lowell Thomas Communication center, rm.125 from 9am-12noon... send an email to theshot92 [at] gmail.com !